Two primary arguments are presented here — one about brand awareness (hint: we don’t have it yet), and the other about customer engagement with our product (hint: they require assistance!).
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Thought: Spot on!! But then I thought – here in Africa 90% of the people won’t have a clue what it means…. “Digital Cash”??? Finger money??
So – I thought “Cell Cash” – must have the rhyme… but they will still not understand.
One that might work is “Cell Phone Cash” – I know: Yuck!,
But that problem might be for a large chunk of the world population
We’ll have to start thinking in terms of world vs western world… we are growing up 🙂 Going to be difficult to adapt. 🙁