I’ve heard several owners of Dash describe themselves as “counter-trolls.” They pride themselves on monitoring social media for false claims about Dash, and then responding to the troll with correct information.

Some counter-trolls even go so far as to try to draw attention to the troll himself. They try to call him out and “make him famous,” in the hopes that this will dis-incentivize the troll from making false claims in the future.

The above tactic is no doubt wildly entertaining to execute. I’ve seen the wide-faced grins that spread across counter-trolls’ faces as they recount stories of slaying the nay-sayers with their logic, facts, and historical data. Triumph after triumph. Victories unending. The proverbial body count of Dash-hating trolls is stacked to the ceiling – of their thorough slaying, I have no doubt.

But perhaps we’d do well to remember one thing: slaying Dash trolls is only fun. It is not, simultaneously, profitable. Dash’s price never rose a penny because someone successfully tongue-lashed a troll on Twitter.

On the whole, counter-trolling doesn’t achieve new investors. It doesn’t grab headlines in new publications. It doesn’t get Dash listed on any new exchanges, or get any new businesses to accept it for payment, or make it easier to buy and sell with fiat.

It’s fun, and that’s all it is.

If there were such a thing as a CEO of Dash (which there isn’t) and if I were that person (which I’m not), my instruction to my employees would be this:

“Spend your time counter-trolling for Dash as frequently as you think it wise to spend your time drinking strong whiskey.”

Because everyone likes a guy who can cut loose and have some fun at the right times. But no one likes a noisy drunk.