Now that Amanda has announced her Dash retirement I thought it would be interesting to review her history with the Dash treasury.
The Daily Decrypt
Dash Sponsorship in 10 episodes of The Daily Decrypt 150 DASH (added on 2015-12-22) Votes: 1121 Yes / 487 No / 0 Abstain
Prior to working for the Dash Treasury Amanda B Johnson was doing a Youtube show called the Daily Decrypt. It started on Oct 5 2015 and ended April 20, 2016 Her first Dash sponsorship was for 10 episodes from Jan 4 2016 to Jan 15th with an ask of $37 / episode.
This is the first time the Dash logo shows up with Amanda. Before moving to sponsorships she was accepting donations – from the very first show Dash was one of the cryptocurrencies she was accepting. Amanda first interviewed Evan Duffield at the Latin American Bitcoin Conference held in Mexico City on December 4th and 5th, 2015.
The first episode of DASH: Detailed was on June 15th 2016 titled “What Stands Between Digital Currency & ‘Mass Adoption’?”
Dash’s Very Own YouTube Show Owner: amanda_b_johnson 369 DASH (added on 2016-06-08) Votes: 1439 Yes / 24 No / 0 Abstain
Renew DASH: Detailed for 6 Months Owner: amanda_b_johnson
Monthly amount: 123 DASH for 5 totaling in 615 DASH (1 month remaining) (added on 2016-09-08) Votes: 881 Yes / 50 No / 0 Abstain
A series of 6 videos explaining in easy to understand language all about Dash. Published in September 2016 the first episode has 67,000 views, that is a lot a people learning about Dash.
With the popularity of Dash: Detailed Amanda and Pete (the manservant) were asked to appear at different events and asked the Dash Treasury to help fund some of them.
Amanda & Pete Go to Atlanta 91 DASH (added on 2016-08-15) Votes: 855 Yes / 12 No / 0 Abstain – Amanda spoke before Evan at an Atlanta bitcoin meetup. Pete was the camera / sound guy for the event.
‘Decentralize All the Profits!’ 4 meetups in different cities – expense reimbursement 75 DASH (added on 2016-10-29) Votes: 712 Yes / 34 No / 0 Abstain – They went to 4 events in different cities – Salt Lake City Bitcoin Meetup, Nov 10, Minneapolis – University of Minnesota, Nov 16, Austin – Decentralized Tech meetup @ Brave New Books, Nov. 27 and Albuquerque – University of New Mexico, Nov. 29.
Amanda to Present Evolution at Anarchapulco’s “Cryptopulco” 139 DASH (added on 2017-01-22) Votes: 690 Yes / 5 No / 0 Abstain – Reimbursement to Amanda and Pete Eyre for travel and lodging in Acapulco, Mexico, where Amanda will present DASH Evolution at Anarchapulco’s special day of “Cryptopulco” on February 28th. Pete will record presentation and upload it to YouTube the same day.
DASH Open House
SkySong Open House Reimbursement 20 DASH (added on 2017-04-21)
Votes: 1086 Yes / 4 No / 23 Abstain. This was for costs related to the DASH Open House on March 30th, 2017 at Arizona State University’s SkySong Innovation Center, in Scottsdale, Arizona.
Adding Foreign language subtitles for DASH: Detailed
Real Spanish & Russian Translations for DASH: Detailed 38 DASH (added on 2016-11-08) Votes: 822 Yes / 5 No / 0 Abstain
Real Mandarin & Cantonese Translations for DASH: Detailed 53 DASH (added on 2016-12-07) Votes: 665 Yes / 9 No / 0 Abstain
All Subtitles for DASH: Detailed, Now Cheaper! 50 DASH (added on 2017-01-10) Votes: 693 Yes / 13 No / 0 Abstain
Adding a second weekly show DASH: Spotlight
DASH: Detailed + New Weekly ‘Spotlight’ Series 3 payments of 215 totaling in 645 DASH (added on 2017-02-19) Votes: 1330 Yes / 66 No / 5 Abstain
The first DASH:Spotlight show was with Ryan Taylor, Dash Director of Finance.
The final DASH: Detailed show was “Erik Voorhees Talks Prism, World’s First Trustless Portfolio Platform” on May 31st 2017. Here is the full playlist of all of the shows.
The Move to Global Market Outreach
ABJ to Shift From News Updates to Global Market Outreach 151 DASH (added on 2017-05-12) Votes: 955 Yes / 61 No / 52 Abstain
Amanda says it best in the proposal:
The concept of DASH Detailed was created with one goal: show the cryptosphere what they’ve overlooked in Dash. To achieve this, I created explainers about our system’s technical aspects. I made tutorials on how to interact with our network. And I gave lots of news updates.
I now feel that this particular mission is complete. It is doubtful that anyone within the cryptosphere has not heard of Dash, or is somehow unaware that we have many videos that can teach them everything they need to know.
So, what’s next?
Current Dash users each know their local markets far more intimately than we as a network ever could. Each knows his own culture, his own language, and his own community’s monetary pain points. Fortunately for us, most of our users probably also have their own social media profiles!
So I propose that we mobilize them.
Exit news updates. Enter market outreach.
I’d like to re-purpose my weekly Wednesday videos. Instead of news, I’d instead like to announce a new and fun way my viewers can spread Dash usage – both within their local communities and to their social networks. Simultaneously.
The original proposal called for monthly costs of:
- Labor (campaign creation, video production, hashtag monitoring, social media management, incentives payment/accounting) = $7000
- Incentives to be paid to participants ($1500/weekly) = $6000
- Proposal reimbursement = ~$438 (5 Dash)
The first campaign was to give $20 to anyone that got a new user to install a Dash wallet, it was immediately overwhelmingly successful. They quickly called for a vote of masternode owners to see if there was support for the extra funding that would be needed to continue the campaigns which passed.
Should We Continue the Maxed-Out Campaigns? 5 DASH (added on 2017-06-12) Votes: 736 Yes / 70 No / 48 Abstain
Reimbursement for Social Media-Based Outreach Campaigns 367 DASH (added on 2017-06-26) Votes: 908 Yes / 12 No / 19 Abstain
By the time the 3 different campaigns had ended they had:
Week 1: #FirstDashWallet – 1,438 participants – 176 Dash (171 Dash paid out + 5 Dash in additional labor).
Week 2: #FirstDashWallet with country-specific signage – 1,425 participants – 152 Dash (147 Dash paid out + 5 Dash in additional labor).
Week 3 – Retweet article about the Dash DAO – 3,398 participants – 101 Dash (93 Dash paid out + 8 Dash in additional labor).
After the first month of outreach campaigns no new proposals were submitted. On Aug 8th 217 Amanda announced on Reddit that she would be “retiring” from Dash and pursuing other interests.
Dear Dash investors,
First, let me starting by saying – great job! Since my last video publication for Dash almost two months ago, I’ve been closely following the network’s developments (of course). And I’ve got to say, I’m continually impressed with the wisdom, foresight, and ambition I’m seeing from proposal-holders, subcontractors, voters, and pre-proposal-makers alike. I hope and believe that this trendline continues.
I write you today to give a final and formal “thank you” for having hired myself, and my partner Pete, to produce media for you over the course of a year. Employment by the Dash network remains the brightest and most humbling star in my professional life.
I also want to provide clarity that I’ve decided not to seek additional public work for Dash.
Amanda was an inspiration to a lot of people in the Dash community and her videos brought many people to Dash including me. I would like to thank her and Pete for their work for the Dash community.
Looking at the numbers when you take out the reimbursements for direct expenses having a year of Amanda B Johnson and Pete doing video production for Dash was pretty reasonably priced.
I am sure I speak for the greater Dash community when I wish them the best in all they do.